MKT 501 MoD 2 Case Assign Essay Example | Topics and Well Written Essays - 1250 words

MKT 501 MoD 2 Case Assign - Essay Example Apple pursues a branding strategy, which mainly focuses on emotions of people. It reflects the lifestyle, liberty, imagination, passion, innovation, dreams, hopes and aspiration (Anonymous, n.d.). Furthermore, personality of the Apple brand, also, reflects simplicity as well as elimination of intricacies from lives of human beings. The company positions itself as a humanistic company, which believes in people-driven product design and maintains a cordial connection with customers. Hence, from an overall viewpoint, the branding and position strategy of Apple reflects a strong importance that the company gives to the needs and aspirations of customers. The web-based solution that manages workflow, acts as a communication tool as well as monitors real time performance from Microsoft is known as Multi Application Tracker System, or commonly known as MatsSoft (Anonymous, 2012). The product is principally aimed at speeding up daily operations of the health care, financial service and public sector. Since the last few years, the company has depended heavily on the referrals. However, the company has recently changed its branding and positioning strategy, where the firm seeks to increase overall sales by targeting new customers through channel partners as well as direct marketing efforts (Kulkarni, 2013). Nonetheless, due to adaptability to a large number of business activities, the company attempted to rebrand it in order to create a single brand identity for itself. As a result of that, the company launched a campaign and â€Å"strong blue-and-orange brand identity† was at the core of this campaign. The company positioned itsel f as a firm, which seeks others’ happiness by reducing complexities of business process. The tagline of the brand, â€Å"‘Happiness made easy’, is also consistent along with intentions of the firm. Hence, from the analysis, it is evident

Case study Example | Topics and Well Written Essays - 750 words

Case Study Example This implies that older employees are of more importance to the organization. The firing of such employees must identify those resistant to change or those considered ineffective and offer them an effective retirement package. The plan for the changes thus begins with the study of the market. An extensive market research reveals new mechanisms of doing business and the changing trends in service delivery. This enables the management strategize and effective come back plan that will inform the subsequent decisions. After an effective audit of the market, the second step in implementing the change is a study of the organizational structure. This includes a study of the nature of service delivery and product design and distribution. A reconciliation of the two research reports reveal the discord thereby informing the necessary changes. Changes are often bold and begin by review the employee status in the firm thereby resulting in the firing of ineffective employees and hiring new ones. It also includes the installment of newer better technologies to aid the management process. This subsequently result in either the expansion or contraction of the organization. Either of which, presents a number of both challenges and opportunities. Question 2 One of the most important operational components is diversification. The original company failed to realize profits because of the resultant miscommunication between the company’s productions and the requirements of the market. While the market kept changing, the company stuck to previous means of doing business thereby resulting in the subsequent failure. The changes in the market should often dictate the changes in operations of an organization, one way of ensuring such is through diversification. By diversifying the products and services, the organization targets a wider market. Furthermore, the wide market provides an effective market research through monitoring sales. This way, the management observes the most pre ferred products and therefore strategies the production in accordance to the patterns in the sales of the specific products. Diversification often demand changes in the means of doing business. The organization must have a constant consultative nature of relationship with the market. This implores the need for constant market research in order to effect the necessary changes to meet the demands of the market. The new management of the organization carries out an audit of the company’s operations and the results show major discrepancies even in the new dispensation. The fact lack of grooming in the employees’ of the firm stifle the sales despite the extensive research. This implies that while the new management has carried out effective market research, it fails to carry out an audit of its internal structures in order to determine the best ways of conducting business in the new market in order to realize the profitability (Thomas & Michael, 2001). Question 3 Interperso nal skills refer to the human management skills. Managers plan, control, organize and motivate numerous employees depending on the size of the organization the managers must therefore have relational skills to enable them work effectively with their employees, such skills help determine the factors affecting their employees’ productivity thereby crafting the necessary cha

Consider This As You Write Your High School Essay Goal

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The Key to Successful Essay Topics for Johns Hopkins

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