'Apple Inc Social Strategy Essay\r'

'In the movement â€Å"orchard apple tree Inc. in 2010”, we can notice that between 1980 and 1996, the company struggled with different attention style and strategies. During those 16 years, apple was a computer-based company that was not trying to tag itself from its competitor. That is why, in 1996, when Steve Jobs returned to apple, he started to focus on the friendly aspect of orchard apple tree and besides on how to innovate and give new harvestings in tell apart to tick off the company.\r\nFirst of all, when Steve job came back, the company fig went from apple computer to Apple Inc. Jobs finishing was to change Apple’s come across by creating a gloss most the company. In order to create its goal around the brand, he set abouted an ecosystem of products that could be machine-accessible together. Furthermore, Apple not only if developed products, they developed softw ar and syllabus such as ITunes or Icloud that would support customers to us e their products easily. Moreover, by creating this ecosystem, Apple was fit to clear and retain customers because with their Icloud platform for example, â€Å"Apple users” were able to synchronize, store and sh ar entropy from all their Apple devices in matchless inject which made life easier for customers.\r\nSecondly, its product became the must hold back if customer valued to be part of â€Å"the Apple Family” or â€Å"community”. Apple products were not any longer electronic products (iPod, iPad, IPhone) or computer; Apple products were seen as a social berth since Apple product prices were higher than the competition.\r\nThirdly, Customers are buying Apple products in order to have high quality products that are sold in huge glistering store that gives customers a unique obtain experience. In addition, customers can presently conduce their product in store to have them fixed but they can also come in store to take on lessons on how to efficie ntly use their Apple products. By offering that type of services, Apple is able to develop customer’s loyalty that will make them come up care they are part of the â€Å"Apple community”.\r\nFinally, the culture force that Steve Jobs created is now Apple’s best social strategy in order to attract customers. Apple should focus on this culture force and try to improve its alert products to make them even more connected by creating new apps that are like â€Å"iMessage” or â€Å"Facetime”. Apple could also develop new products that could be integrated indoors the product ecosystem that is already in place to increase its connected product line.\r\n'