Mass Media :: essays research papers

thin out 141. Media Monopolies Are the Dangers of Concentration Overstated?Yes, by Eli M. Noam and Robert N. FreemanNo, by Ben H. Bagdikian2. The main focus behind the two articles are the concentration of media. by dint of the Telecommunications Act of 1996 attempts were made to limit the amount of monopolies in media. However this loose the door for other large businesses to merge and gain even more than control, in that locationfor creating more concentration in the media. Are the media monopolies doing their job in surveying national and local issues and are they acting in the humans interest? The article also analyzes the vastly suppuration corporate elite group who control media, and their ability to censor public awareness. 2. Eli Noam and Robert N. Freeman believe that there is more competition in U.S. media and it is only moderately concentrated. They justify their postulate through U.S. Department of Justice procedure for identifying concentrated markets. They m anoeuvre several(prenominal) graphs indicating the shares of companies and the moderate increase that has occurred in recent years. Noam and Freeman show graphs that show both an increase in the total concentration of the media industry as well as graphs that depict a slight decline. They also concomitant their claim by describing the drops that occurred in telecommunications services, computers TV programming and in music. They talk about how the market shift moved away from mainframes to microcomputers, where there is very fine domination of the market by one company. Bagdikian lacks evidence of his claim, and supports it with his own opinions. He explains the reality of the situation in media concentration and control. He tells about the dictum of Microsoft and General electric, who own NBC and radio and cable networks across the globe. He shows how Rupert Murdoch use media control to control politics which then made him immune to the restrictions apply to media, and allowed him to form FOX network. Bendikian emphasizes that companies who have control everywhere politics drive out do whatever they want.3. Both sides of the issue support their side through examples in the media market. Noam and Freeman show the various firms and corporations, who compete and take over the other companies, slowly increasing their control of the market. Bendikian analyzes the major corporations who have make over the media, such as GE and FOX who are growing and killing off the other competitors. He also shows the raising portion that cyber media and computers are playing in the market and the how companies are finding slipway around the restrictions by merging.